Must Read: Tips To Consider When and After Designing Blog/Site

1. Make SEO part of the redesign
It’s always better to keep SEO in mind when a site is built than to try to optimise a site after it already exists.

2. Crawl the new site before launch
Before you make a new site live, look at it through the eyes of a search engine. Correct any errors before they are live and noticed by a search engine.

3. Check for missing links
The error you’re most likely to find is missing links, particularly if your site is using a new URL structure. Luckily, these are generally easy for you to fix.

4. Don’t leave the old site live
A search engine won’t see that you’ve revamped the look of your site. It will just see duplicate content.

5. Keep an eye on analytics
When your new site launches, keep a close eye on your site’s metrics using analytics tools. This can highlight any growing pains your site may have. Make your content great.

6. Flimsy content is not enough
Content is king for SEO. Having thin content that is unnaturally stuffed with keywords will damage your reputation, both for search engines and for human users. While any content is better than no content, flimsy content is no longer sufficient to get you the top ranking you need.

7. Focus on quality
When it comes to your content, the quality matters. Search engines aim to return relevant results, and good quality content will fit that bill.

8. But don’t forget quantity
However, while quality is the most important factor, the quantity isn’t irrelevant. In general, search engines will give preference to text content that is 600 words or more, and studies have shown user engagement is best when content is 1,000 words or more.
9. Keep content relevant
The content on your site has to be related to what your site offers. If your business is in one industry, make sure the content matches. Save unrelated content for a different site. 10. Set the right tone Appeal to the right audience by writing in the correct tone. Some sites call for very formal wording, whilst others are better with a more conversational tone. Knowing your audience will help you decide what tone is right for your site. Go beyond text with multimedia
11. Videos draw user attention: Videos are a great way to draw users in to your site. They can be used for product demonstrations, explainer content, or just a welcome.

12. YouTube can boost Google ranking
Since Google purchased YouTube, having content on the video sharing site has become an influencing factor in Google SERP placement. Uploading your videos to YouTube can make an impact on your site’s ranking.

13. Don’t forget alt tags: Like images, multimedia files aren’t seen by search engine crawlers in the same way as they are seen by users. Make sure you use alt tags to correctly describe and identify any multimedia file.

14. Include a call to action: A video is most effective when it has a call to action, just like text content. This can be verbal, visual, and via links.

15. Create the right links: Make sure your YouTube video links to your page’s URL, and that your website has a link to your YouTube video or profile. This will give authority and ease navigation. Analyse and improve

16. Use Webmaster Tools: Google offers a lot of information through its Webmaster Tools. This can help you keep on top of what your site is doing right and what it’s doing wrong.

17. Keep track of algorithm updates
If your website’s traffic has a sudden drop, it is always worth checking to see if there has been an update to the search engine’s algorithm. You might need to adjust your website to meet new guidelines.

18. Keep an eye on the competition
Part of any SEO project is knowing what the competition is doing. Check what keywords they’re using, how they rank, and what they’re doing right and wrong.

19. Regularly assess your target audience Your ideal website visitor might change seasonally, or it might stay the same. Knowing who you want to reach will help you choose the right keywords, content, and more.

20. Run an A/B test for new content
Split testing can let you try out new content, new looks, and other changes before you fully launch them. You might be surprised how even a small change can impact the number of clicks you get. Other website basics.

21. Use 404, 301, 503 code pages and include an xml sitemap Search engines hate broken links and dead ends. You can help the spiders and your site’s human users by including redirection pages, site maintenance notices, and sitemaps.