A Facebook page is a good way to make your company more personable and accessible to your existing and potential customers. The main difference between a business page and a personal page is that a business has fans, not friends.On Facebook's home page, http://www.facebook.com, click on the link on the bottom to "Create a Page for a celebrity, band or business". Select your company type and enter your business name. Triple check that the spelling and punctuation are correct. Once you create the page, there is no way to edit your company name.In the next step, you need to log in with an existing Facebook account or create one (so there's an admin associated with the business page).Once you have your business page created, add your logo or an appropriate image representing your company. Hover over the image of the question mark, select "Change Picture", then "Upload a Picture".
Next, click on "Write something about _____." (located below your logo/image) and enter in a short description about your products and services. If you want, you can also include your website URL, though there is another field specifically for the website.On the "Info" tab, click on "Edit Information" and fill out the fields accordingly. Under "Detailed Info" is where you want to enter your website and a thorough description.When you are ready to make your page live, click on the red "publish this Page" link at the top.What to do next: 1. Become a fan yourself and suggest the site to friends (from the "More" dropdown below the logo).2. Link to your Facebook page from your website with the "Find us on Facebook" badge or an alternative method.3. Post photos of your products and info about your services.4. Be creative with contests and other promotions to encourage interaction from your customers.
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